E-commerce revitalizes traditional brocade business in Zhangjiajie
 2020-06-20 09:10:00   chinadaily  

E-commerce and livestreaming boost the brocade industry of Tujia ethnic group in Zhangjiajie, Hunan province, revitalizing the traditional weaving techniques in modern time.

Brocade, a class of richly decorative shuttle-woven fabrics, is often made in silks with colored threads. In Guaiyaomei brocade basement at Wulingyuan district of Zhangjiajie, livestreaming platform enables salespeople to introduce brocade's production process and local specialties to online audiences.

In addition, the convenience of international logistics also promotes Hunan's brocade business reaching the market from home and abroad.



Salespersons show the traditional clothing made of brocade via livestreaming platform in Guaiyaomei brocade basement at Wulingyuan district of Zhangjiajie, Hunan province, on June 10, 2020. [Xinhua]



A worker introduces the production process of brocade to audiences in Guaiyaomei brocade basement at Wulingyuan district of Zhangjiajie.[Xinhua]



The brocade making process is livestreamed via mobile phone in Guaiyaomei brocade basement at Wulingyuan district of Zhangjiajie.[Xinhua]